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Public Statement

Advertising Issues Before the Federal Trade Commission

Date
It is a pleasure to be here today to discuss consumer protection issues currently before the Federal Trade Commission. Let me start by mentioning that my remarks this morning reflect solely my views...
Public Statement

Diagnosing Physician-Hospital Organizations

Date
I. Introduction I have been asked to speak today about the Federal Trade Commission's enforcement approach to physician-hospital organizations, otherwise known as PHOs. (1) I am pleased to do so. The...
Report

The Effect of Consumer Testimonials and Disclosures of Ad Communication for a Dietary Supplement (The Endorsement Booklet Study)

Date
A consumer survey was conducted to examine the communication effects of a promotional booklet for a dietary supplement. The booklet consisted entirely of three pages of consumer testimonials...