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Business Blog
Don’t let crowdfunding be your “doom”
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Thinking about crowdfunding to raise money for your latest project? If so, you’ll want to pay attention to the FTC’s first crowdfunding case. The lesson: If you launch a crowdfunding campaign, keep...
Business Blog
3 dos, 3 don’ts, and 1 don’t-even-think-about-it
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It’s a text that would make most people take notice: ALERT ALERT ALERT .. YOUR PAYMENT WAS DECLINED DUE TO AN INSUFFICIENT ACH TRANSACTION…CALL 866.597.3075. But it wasn’t really an alert. There wasn...
Business Blog
Lifestyles of the pitchin’ shameless
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Caribbean cruises, jet ski outings, trips to Disneyworld, tickets to sporting events and concerts, and even dating service subscriptions. You’d expect to see that on reruns of “Lifestyles of the Rich...
Business Blog
FTC to wipes maker: Back up your claims, not buyers’ pipes
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A royal flush? More like a royal pain for consumers who trusted claims that moist flushable wipes manufactured by trade supplier Nice-Pak were safe for home plumbing systems. According to an FTC...
Business Blog
Shifty shades of gray
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Everyone harbors a dark secret – a forbidden mystery concealed behind closed doors. Three cases just filed by the FTC pull back the curtain on one of those taboos: The efforts people make to hide the...
Business Blog
Double spammy
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By now, it shouldn’t be news. Using illegal spam and bogus news sites to convey false claims for diet products is bound to attract FTC attention. Oh, and did we mention the phony representation that...
Business Blog
Will a $63 million FTC-CFPB settlement encourage Green Tree to turn over a new leaf?
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As the name suggests, Green Tree Servicing was supposed to service homeowners’ mortgages by collecting and crediting monthly payments. But according to a $63 million settlement announced by the FTC...
Business Blog
Affiliation explication
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If you’re active in affiliate marketing, a summary judgment ruling by a United States District Court offers additional support for the conclusion that “Who, me?” isn’t likely to be a persuasive...
Business Blog
Hide and sneak
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When playing hide and seek as a child, remember those kids who always seemed to find that hidden crawl space or cranny? Whatever happened to them? Let’s hope they didn’t grow up to go into advertising...
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Bamboo Textiles
Under the Textile Fiber Products Identification Act and the Textile Fiber Rule, textile fibers must be labeled and advertised as provided by the FTC. Textiles can only be called bamboo if they are...
Business Blog
Operation Ruse Control: 6 tips if cars are up your alley
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When it comes to car advertising, truth should be standard equipment. That’s the message of Operation Ruse Control, a coast-to-coast and cross-border sweep by the FTC and state, federal, and...
Business Blog
FTC to BMW: Don’t MINImize Mag-Moss warranty compliance
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If your company offers warranties, a proposed FTC settlement with BMW of North America’s MINI Division suggests that a compliance check-up could be warranted. Section 2302(c) of the Magnuson-Moss...
Business Blog
FTC says DIRECTV wasn’t so direct about fees and negative options
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Have you seen the ads where a popular celebrity touts DIRECTV on his own behalf and as the Painfully Awkward, Overly Paranoid, or Crazy Hairy version of himself? Applying that to a lawsuit just filed...
Business Blog
When BOGO is a no-go
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If you watch as much TV as we do, you may have been tempted to reach for the phone to order the Snuggie, that blanket with sleeves for couch potatoes; Forever Comfy, the answer to rump-sprung chairs...
Business Blog
The Shipping News and Reviews
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Consumers often first go to online review sites when they are thinking about buying a product or hiring a service provider. As a result, most businesses are concerned about managing their online...
Business Blog
POM v. FTC: A dozen quotable quotes from the D.C. Circuit opinion
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POM Wonderful’s advertising claims were false and deceptive. That’s the conclusion of the United States Court of Appeals in upholding the FTC’s ruling. We think it’s a momentous victory for our two...
Business Blog
Pink slip slip-up: First FTC cases challenging deceptive car title loans
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She’s got a competition clutch with four on the floor And she purrs like a kitten ‘til the lake pipes roar. And if that ain’t enough to make you flip your lid, There's one more thing. I got the pink...
Business Blog
Mess ipsa loquitor? Letting the facts speak for themselves
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This post about the FTC’s law enforcement action against Craig Brittain will be a little different. No bullet points parsing the nuances of complaint allegations. No tips and takeaways for savvy...
Business Blog
TracFone’s limits on “unlimited” data lead to $40 million in consumer refunds
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Certain advertising terms are bound to attract consumer attention: “free,” “no diet or exercise required” – and for people in the market for mobile data plans, “unlimited.” The FTC’s settlement with...
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